Sun Siyam Marks 35th Anniversary with Bold Brand Transformation

Malé, Maldives – September 2025

Maldivian hospitality group Sun Siyam has unveiled a sweeping brand transformation to celebrate its 35th anniversary, positioning itself under the new identity “The Home of the Maldivian Spirit.” The rebrand introduces fresh collections across its portfolio, new signature guest experiences, a redesigned website, and the launch of a dedicated loyalty programme.

Unified Brand Identity

The group has brought its five Maldivian resorts and one Sri Lankan retreat under a single umbrella known as The House of Siyam, reorganised into three clear collections for easier navigation:

• Luxury Collection – Sun Siyam Iru Fushi, offering exclusive indulgence and refined island luxury.

• Lifestyle Collection – Sun Siyam Olhuveli and Siyam World, vibrant resorts with family-friendly adventure and entertainment.

• Privé Collection – Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka), intimate hideaways focused on privacy and romance.

Signature Experiences

The transformation puts new emphasis on cultural authenticity through immersive experiences:

• Maldivian Roots – weekly culinary and cultural journeys celebrating island traditions.

• Insta Villa – the Maldives’ first overwater photo studio.

• Sun Siyam Beach Club – a lively day-to-night social hub with music and entertainment.

• Moonlit Cinemas, Plant-Based Bliss dining, Hidden Treasure Chests, and Wow Welcomes – unique touches aimed at enriching every stay.

Siyam Rewards Loyalty Programme

The brand also launched Siyam Rewards, a digital membership scheme that offers personalised itineraries, early upgrades, and carbon offset options. Rewards apply from the very first booking, deepening direct relationships with guests.

Sustainability Commitment

Through Sun Siyam Care, every guest stay continues to support marine conservation and community development projects, underscoring the group’s commitment to purpose-driven hospitality.

Leadership Reflections

Founder, Owner and Managing Director Hon. Ahmed Siyam Mohamed said:

“When we founded Sun Siyam in 1990, our goal was simple – to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Chief Executive Officer Deepak Booneady added:

“This rebrand is not just about design, it is about cultural authenticity, purpose, and creating moments that spark joy. With the Maldives’ widest choice of villas, the most generous all-inclusive plan, and our new Signature Experiences, we are setting the stage for the future of island travel.”

New Look and Feel

The brand refresh, supported by global design and branding specialists, introduces a modern yet distinctly Maldivian aesthetic across resorts, marketing, and the redesigned website sunsiyam.com.

With 35 years of experience behind it, Sun Siyam’s reimagined brand promises to carry forward Maldivian hospitality into a bold new era.